References

That's why you'll find practical examples with illustrations and descriptions in the exemplary gallery references PflasterCards 46forty-six and PflasterCards 70seventy.

The PflasterCard® is both
a) a marketing tool

• as part of a campaign or promotion (from occupational safety to health and prevention to wellness)
• for new product launches
• as a “thank you” or “free gift” with orders
• as a “sorry card” or “consolation prize” in complaint management
• as a postage-optimized response booster for mailings
• image advertising card with content

b) an advertising material

• “giveaway” for events, at trade fairs, events, party conferences, and during election campaigns
• contact information in the form of a “valuable” business card
• insert in press kits
• or for Christmas (e.g., in a folder).